The “plus-size” Stagnation

The “plus-size” stagnation is just like companies calling themselves “green” in order to earn the points in their brand for being organic, or clean but without putting the work, or effort of striving for what is best. In the beginning being plus-size meant the only clothes you could wear look like they came straight from your grandmother’s closet. in high-school 2006-2010 it was a challenge to find “fashionable” outfits going to the mall meant watching my friends shop and try-on cute outfits while I felt embarrassed. Receiving looks from the store associates who were whispering about me, I even had one be bold enough to tell me they didn’t carry my size in their store. During this time I found my style drastically shifted from girly to straight emo punk skater (I know what a mouthful haha). However companies like HotTopic had plus size in their edgy apparel so my with geekiness, and growing in my love for anime, manga, and my Chemical Romance. Not to mention I could easily find a HotTopic in a mall since it was the one store I could shop in. Soon in my early twenty’s I found Torrid, later I would find out HotTopic created this wonderful brand. Now we come full circle and many brands have come up such as Arula, Eloquii, FashionNova Curve, and many more have begun to offer gorgeous plus-size fits. Now many name brands like AE, Holister, H&M and other well known mall elders have begun to pursue the “plus-size market” within the last decade. However one gap still needs to be filled the over 20s. As a almost 30 year old I now find that my style has yet again shifted just like my hips haha. I want to be fashionable, more mature, and of course comfortable. Pinterest has become my best friend for helping me create better outfits and see who provides some great deals. I also follow Who What Wear newsletter they provide you with current color trends and all other fashion trends for the season. I LOVE using them to decide how I want to embrace the trends within my style wheel. Sadly though not many companies try to do this with their plus-size styles that they offer. It is time once again that our plus-size demographic take by their fashion soapbox! companies who have been with us since we were younger don’t seem to be growing, and changing with us it seems that they are trying to snatch up a wider age bracket in their customer demographic but are sadly missing the mark. Even though we have come so far there is still so much ground work to be covered. This is why I have begun my personal styling business so that I can better assist the shopping needs.